[Download] "Personal and Psychological Factors-Does It Impact the Choice of Advertising Medium?(Report)" by Journal of Social Sciences * Book PDF Kindle ePub Free

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eBook details

• Title: Personal and Psychological Factors-Does It Impact the Choice of Advertising Medium?(Report)
• Author : Journal of Social Sciences
• Release Date : January 01, 2009
• Genre: Social Science,Books,Nonfiction,
• Pages : * pages
• Size : 210 KB

Description

INTRODUCTION Personal factors and psychological factors may create different perception towards different media. For example, according to Chang (9) gender may play an important role in determining the relative effectiveness of comparative and non-comparative advertising appeals. Nowadays, people are moving towards online advertising, mobile advertising or well known as wireless advertising. Mobile marketing provides new revenue streams and opportunities for subsidized access, along with the potential for customers to experience more convenient and relevant content value, sponsored by advertising (3). Attitude towards ads is conceptualized as a consequence of two psychological motives in wireless internet adoption: Perceived infotainment and perceived irritation (39). Psychological factors such as status and personality have droved the consumers' to go for different types of advertising medium. Consumer acceptance and their perceptions of the delivered content of wireless advertising are crucial (6).

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